Hello everyone, and welcome back to my blog! This week I will be talking about a brand that I am quite familar with, as I am personally a customer. If you read my inital post in week one, you would know that I don't reside in the USA, and rather, I live nomadically, moving from country to country. Despite the cost of health insurance being generally cheaper overseas, I never know what lies around the corner. Maybe someone could steal my laptop and then I am unable to do my school work, or perhaps I could have a diving accident, or maybe my appendix will rupture like the rest of my family and I'll need an emergency surgery. Though I sure HOPE none of these things happen while exploring the world, it's impossible to predict what the future holds. That's why I use Safety Wing Travel Insurance. And today, I will be taking a look into their brand.
Here is the link to their site: Safety Wing Travel Insurance
AND if you have plans to travel internationally and want to make sure your trip is insured, click on the link below to get $20 off your plan! Yippee!
First I'll discuss their website. There's a clear distinction right when the page opens up to display two kinds of insurance: insurance for nomads and insurance for remote teams. Nomads are for people on-the-go, often working remotely on their own. Remote teams would be a company that does not have a requirement to be in-office, or perhaps there even is no office at all!
I would classify as a nomad. I move from place to place, doing both school and work online. But, anyone who is simply taking a trip, be it for a week or indefinitely, would also fall under this category. You can see at the top that nomad insurance is for "individuals and families."
(Screenshot taken directly from the Safety Wing website)
While Safety Wing is for anyone traveling abroad, they specifically market themselves to those who generally don't have a home base due to the growing popularity of the "work & travel" lifestyle. I've met plenty of people during my adventures who have been traveling the world and working remotely for an extended period of time, enjoying life to the fullest. Nowadays, it's possible to work anywhere with a good internet connection! In my experience, this lifestyle is much more affordable than living in the United States, which is likely one of many reasons it has been increasing in popularity, but I digress.
Generally younger generations are more interested in pursuing this lifestyle, but Safety Wing Insurance has plans for people of all ages. I've even met a woman who works and travels solo who was in her 50s! It seems that Safety Wing is really marketing to an audience who lives this type of "digital nomad" lifestyle.
Safety Wing also promotes this lifestyle on their Instagram platform: @safetywing where they most multiple times a month about what it's like to be a digital nomad. However, they don't seem to have this account be their main focus of promoting their brand. They do run ads on the platform which I've come across, but despite overall good content on their Instagram page, their engagement is lacking. I think they could try and post more engaging content and perhaps boost more of their posts to attempt and reach a wider audience to focus more on communicating on their social media. This way, people could see more about what other people think of the brand and ask questions in the comments rather than rely on the site's online chatbot, which would allow more people to see the responses.
One thing they place a higher priority on is influencer marketing. They collaborate quite often with YouTubers to promote their insurance to a wider audience. That's how I initially discovered the company. I can say that so far, I quite enjoy the affordable rates and ability to adapt my plan as needed, even purchasing insurance while already abroad.
To compare, in the past I used World Nomads Insurance, which I had no issues with, but purchasing it was in a bulk sum for a greater amount of money. Safety Wing, however, is overall more affordable and renews monthly (for me, since I live nomadically. However, it would be different if it was purchased for only select dates), which so far I am enjoying more.
Unfortunately, I'm not an influencer who makes money from promoting Safety Wing (though to be transparent, I do get a discount on my own insurance plan if you use the discount link I provided), but I feel confident that my health is in good hands with Safety Wing. When I did need to contact them due to some issues during a typhoon, they were quick to respond which reassured me that if I'm ever in an emergency situation, I have nothing to worry about as long as I'm insured by Safety Wing.
Thanks so much for checking out my blog post for this week! I hope you enjoyed and have a wonderful day. Additionally, good luck on this week's midterm and any other midterms for your other classes! Take care!
No comments:
Post a Comment