I've been sick this week and trying to study for and complete my finals while making sure I get enough hours in at work. Not a good time. I hope you all have been managing finals season alright, and I wish you the best at passing all your classes.
For the final discussion post, we're talking about social semiotics.
So what even is social semiotics? It's the study of symbols as a part of social life and observes how meaning is created and interpreted in different contexts. It analyzes various modes of communication through images, texts, and gestures. This idea comes from Micheal Halliday and Gunther Kress.
Social semiotics is important because in social settings, there may be ways that it can be used in order to achieve the desired results of the poster, according to Theo van Leeuwen.
Some might post an image with a certain soundtrack to evoke a certain emotion from their audience, while another may phrase a post in a certain way to cause people to respond.
With social semiotics, however, the end perception is based on how the onlooker perceives a certain message. This can be tied with the narrative paradigm, where though social semiotics can be used to influence others, whether or not it is successful depends on the skill of the speaker/poster and the background and beliefs of the audience.
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